In India, cannabis consumption has long been part of Hindu worship and Ayurvedic medical practice. According to ancient Vedic texts, the psychoactive herb was "a gift to the world from the god Shiva" - where the nectar of immortality landed on earth, cannabis sprang forth. Longevity and good health were attributed to this plant, which figured prominently in Indian social life as a recreant, a religious sacrament, and a household remedy. Hindu holy men smoked hashish and drank bhang (a cannabis-infused cordial) as an aid to devotion and meditation. Folk healers relied on cannabis, "the food of the gods" for relieving anxiety, lowering fevers, overcoming fatigue, enhancing appetite, improving sleep, clearing phlegm, and a plethora of other medical applications. Cannabis flower tops were said to sharpen the intellect and impel the flow of words. "So grand a result, so tiny a sin", the Vedic wise men concurred. There are no less than fifty Sanskrit names for cannabis, all praising its attributes ...
Hirsh Jain is the Founder of Ananda Strategy, a consultancy that serves clients in the cannabis and psychedelic medicine spaces, including many of California’s leading cannabis brands and retailers. Ananda Strategy helps cannabis operators implement disciplined, strategic approaches to expansion across California, the world’s largest and most competitive cannabis market, by directing competitive licensing processes and enabling accretive M&A transactions. Ananda also helps California cannabis operators ensure continued compliance with complex, evolving local and state regulations.
Ananda has helped clients operationalize highly successful, compliant cannabis businesses in urban, suburban and rural communities across every region of California, including Bellflower, Brisbane, Ceres, Chula Vista, Concord, Costa Mesa, Culver City, Emeryville, Hanford, Long Beach, Los Angeles, Modesto, Monterey County, Oakland, Oceanside, Pasadena, Redwood City, Sacramento, Salinas, San Diego, San Francisco, San Jose, San Rafael, Santa Ana, Santa Barbara, San Luis Obispo, Sonoma County, West Hollywood and Union City.
Hirsh is currently the Chair of the Los Angeles Cannabis Chamber of Commerce, which aims to promote the common interests of cannabis businesses in Los Angeles County by advocating for sound public policy and facilitating collaborations between cannabis operators. Hirsh is also the Vice Chair of the California Cannabis Chamber of Commerce.
Hirsh is also on the Board of Directors of the National Organization for the Reform of Marijuana Laws (NORML) in Los Angeles, which for fifty years has been a leading advocate for cannabis decriminalization and the rights of medical cannabis patients.
Hirsh was previously the Director of Government Affairs at Caliva, a major California cannabis brand. Hirsh helped Caliva successfully compete for cannabis licenses across California and oversaw the company's expansion strategy. In addition, Hirsh led Caliva's social equity partnerships, building mutually beneficial partnerships between Caliva and cannabis brands started by those negatively impacted by The War on Drugs.
Prior to Caliva, Hirsh was the West Coast Director of Government Affairs at MedMen, a national cannabis retailer. Hirsh oversaw 80% of the company's footprint and each of its major West Coast markets, which included California, Arizona and Nevada. While at MedMen, Hirsh helped write Arizona's 2020 state ballot initiative that legalized cannabis.
Prior to working in cannabis, Hirsh was a Senior Government Affairs Manager at Airbnb. He worked closely with government officials to develop legal and regulatory frameworks that enabled Airbnb to operate legally and successfully throughout the world. Hirsh helped manage Airbnb’s Government Affairs strategy in its highest priority global markets, including Beijing, Buenos Aires, Chicago, London, Los Angeles, Madrid, Miami, Montreal, Moscow, New Delhi, New York, Paris, Rio de Janeiro, San Francisco, Sydney, Tokyo, Toronto, and Vancouver.
In September 2021, Hirsh Jain provided a detailed analysis of the California market on the Cannabis Investing Podcast. Check it out!
We've helped clients all across the state of California, including the following locations:
We have helped numerous groups with campaign strategy, organizing, navigating legal requirements, fundraising, and generating awareness for legalization initiatives.
We help investors, funds, financial institutions and other interested parties move past media hype and develop a more sophisticated understanding of the major cannabis operators in the United States and their future prospects.
We have helped cannabis companies secure business licenses in dozens of jurisdictions across California, Nevada and Arizona.
Learn about how we help ambitious cannabis operators determine which states present the best opportunity for their business to establish operation in.
As one of the most important markets in the United States, deeply understanding California's market is an obsession for us. We've utilized our deep knowledge to help our clients develop their cannabis business throughout the state of California.