Contact Hirsh

Ananda Strategy is a consultancy that serves  leading
cannabis brands, retailers, technology businesses and investment funds in the United States.

Ananda Strategy's Hirsh Jain featured on Advancements TV

List of organizations Ananda Strategy has worked with, including the Cannabis Chamber of Commerce, Los Angeles NORML, Caliva, MedMen, AirBnB, McKinsey & Company, Harvard Law School, and UC Berkley
"In India, cannabis consumption has long been part of Hindu worship and Ayurvedic medical practice. According to ancient Vedic texts, the psychoactive herb was "a gift to the world from the god Shiva" - where the nectar of immortality landed on earth, cannabis sprang forth. Longevity and good health were attributed to this plant, which figured prominently in Indian social life as a recreant, a religious sacrament, and a household remedy. Hindu holy men smoked hashish and drank bhang (a cannabis-infused cordial) as an aid to devotion and meditation. Folk healers relied on cannabis, "the food of the gods" for relieving anxiety, lowering fevers, overcoming fatigue, enhancing appetite, improving sleep, clearing phlegm, and a plethora of other medical applications. Cannabis flower tops were said to sharpen the intellect and impel the flow of words. "So grand a result, so tiny a sin", the Vedic wise men concurred. There are no less than fifty Sanskrit names for cannabis, all praising its attributes ..."
Martin Lee
Headshot of Hirsh Jain

Hirsh Jain is the Founder of Ananda Strategy, a consultancy that serves leading cannabis brands, retailers, technology businesses and investment funds in the United States.

Ananda works with many of California's leading cannabis brands and retailers, helping lead their expansion strategy, competitive licensing efforts and M&A activity within California. Ananda has helped clients establish cannabis businesses in communities across Californa, including Bellflower, Bishop, Brisbane, Ceres, Chula Vista, Concord, Corona, Costa Mesa, Culver City, Emeryville, Hanford, Long Beach, Los Angeles, Modesto, Oakland, Oceanside, Pasadena, Redwood City, Sacramento, Salinas, San Diego, San Francisco, San Jose, Santa Ana, Santa Barbara, Stockton, Vallejo, Ventura, West Hollywood, and Union City.

Hirsh serves the Chair of the Los Angeles Cannabis Chamber of Commerce, which aims to promote the common interests of cannabis businesses in Los Angeles County by advocating for sound public policy and facilitating collaborations between cannabis operators. He also serves as  Vice Chair of the California Cannabis Chamber of Commerce.

Hirsh is also on the Board of Directors of the National Organization for the Reform of Marijuana Laws (NORML) in California, which for fifty years has been working to reform California's cannabis laws, led the opposition to the War on Drugs in California, and co-sponsored the nation's first medical cannabis law, Prop 215, in 1996.

In addition, Hirsh serves on the Board of Directors of SC Labs, the leading cannabis testing lab in the Unted States. SC Labs provides potency, pesticide, terpene, and microbiological testing services to many of the leading cannabis operators in the country.

Hirsh is also an Equity Workshop Instructor at Success Centers, a San Francisco-based non-profit that helps communities impacted by inequality and the War on Drugs develop sustainable career and entrepreneurial paths in the cannabis industry. Hirsh regularly leads Success Centers Workshops on cannabis licensing and policy that help social equity applicants navigate local and state regulatory requirements.

Hirsh was previously the Director of Government Affairs at Caliva, a leading California cannabis brand. Hirsh helped Caliva successfully compete for cannabis licenses across California and oversaw the company's expansion strategy. In addition, Hirsh led Caliva's social equity partnerships, building mutually beneficial partnerships between Caliva and cannabis brands started by those negatively impacted by The War on Drugs. 

Prior to Caliva, Hirsh was the West Coast Director of Government Affairs at MedMen, a national cannabis retailer. Hirsh oversaw 80% of the company's footprint and each of its major West Coast markets, which included California, Arizona and Nevada.

Prior to working in cannabis, Hirsh was the Global Policy Lead at Airbnb in San Francisco, managing the company's policy strategy in its highest priority global markets. He has also worked as an Engagement Manager at McKinsey & Company in New York City.

Hirsh has a B.A. in Philosophy from UC Berkeley, where he worked as the Cannabis Lead in the Campus Public Defender’s Office, defending students that were accused of cannabis violations by the University. He also has a J.D. from Harvard Law School, where his focus was the legal and political impacts of The War on Drugs.

Understanding California (ft. Hirsh Jain of Ananda Strategy)

In September 2021, Hirsh joined the Cannabis Investing Podcast to provide a detailed analysis of challenges and opportunities in the California cannabis market.

Serving Clients Across California

Ananda Strategy has helped clients establish cannabis businesses across California's diverse landscape, including the following jursidictions:

  • Bellflower
  • Brisbane
  • Ceres
  • Chula Vista
  • Concord
  • Corona
  • Costa Mesa
  • Culver City
  • Emeryville
  • Hanford
  • Long Beach
  • Los Angeles
  • Modesto
  • Oakland
  • Oceanside
  • Pasadena
  • Redwood City
  • Sacramento
  • Salinas
  • San Diego
  • San Francisco
  • San Jose
  • Santa Ana
  • Ventura
  • West Hollywood
  • Union City

Services Offered by Ananda Strategy

Local & State Ballot Initiatives

We have drafted local and state ballot initiatives to reform cannabis laws, organized signature collection efforts and helped lead campaign strategy, including Prop 207 in Arizona (2020), and the LA Equity Fund Initaitive (2022).

Company Due Diligence

We help provide private investors, investment funds and other operators with a detailed understanding of leading cannabis operators, their footprints, historical performance, competitive positioning, management team, regulatory risks, and growth prospects.

Competitive Licensing

We have helped operators establish cannabis businesses in dozens of jursidictions across Arizona, California, Florida, Illinois, Maryland, Massachusetts, Ohio, Oregon, New York, Nevada, Virginia and Washington.

State Market Dynamics

We help operators, investors and other interested parties develop a deep familiarity with the evolving state regulatory landscape for cannabis in the United States, and which states present the best strategic opportunities in light of these regulatory dynamics and other market trends.

California Expansion Strategy

We serve many of California's leading cannabis brands and retailers, helping guide their competitive licensing efforts, expansion strategy, M&A activity and regulatory compliance within California.