“In India, cannabis consumption has long been part of Hindu worship and Ayurvedic medical practice. According to ancient Vedic texts, the psychoactive herb was “a gift to the world from the god Shiva” – where the nectar of immortality landed on earth, cannabis sprang forth. Longevity and good health were attributed to this plant, which figured prominently in Indian social life as a recreant, a religious sacrament, and a household remedy. Hindu holy men smoked hashish and drank bhang (a cannabis-infused cordial) as an aid to devotion and meditation. Folk healers relied on cannabis, “the food of the gods” for relieving anxiety, lowering fevers, overcoming fatigue, enhancing appetite, improving sleep, clearing phlegm, and a plethora of other medical applications. Cannabis flower tops were said to sharpen the intellect and impel the flow of words. “So grand a result, so tiny a sin”, the Vedic wise men concurred. There are no less than fifty Sanskrit names for cannabis, all praising its attributes …”
- Martin Lee
Services Offered
Ananda Strategy offers a wide range of cannabis strategy consulting services to help you navigate and succeed in the ever evolving industry.
Retail Expansion
Ananda Strategy has helped entitle more than 50 of the 1300 dispensaries in California, including many of the highest-grossing retail outlets in the state. We work with many of the state’s leading cannabis retailers to identify the most strategic license opportunities, win competitive licenses, entitle the business and begin retail operations.
Brand Development
Ananda Strategy helps brands establish leading positions within their category in specific states by helping these brands build enduring, trusted relationships with the state’s leading retail businesses. We also help brands enter new states, identify suitable supply chain partners and navigate the unique regulatory and market dynamics each state presents.
Company Dilligence
Ananda Strategy provides cannabis operators, capital providers and ancillary businesses with extensive diligence and analysis on specific operators in the cannabis space. This analysis typically includes the company’s footprint, performance by asset, performance by state, competitive market position, future growth prospects, management quality, and potential regulatory risks.
Ballot Initiatives
Ananda Strategy has helped draft local and state ballot initiatives to expand legal cannabis access, organize signature collection efforts and lead campaign strategy. We served on the Steering Committee of Proposition 207 in Arizona, the Los Angeles Equity Fund Initiative and numerous other cannabis ballot measures.